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Market and diversified global alcoholic beverage companies entering the wine business.
The author of this theory suggests that firm must be valuable rare imperfectly imitable and perfectly non sustainable. Since the late 1960s California wine-maker Robert Mondavi has been perceived by its stakeholders as one of the worlds most innovative and high-quality producers of fine wineIt is therefore not surprising that the company has endured great financial success. HBS Premier Case Collection. Executive Summary On May 2001 Michael Mondavi took over the position of chairman of Robert Mondavi Company as well Greg Evans assumed as CEO. Examines the competitive challenges facing Robert Mondavi as the wine industry begins to consolidate globally. Subjects Covered Competitive advantage Corporate strategy Industry analysis International business.
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